‘Generation Cherry’ – the how to book for baby boomers

Generation Cherry is a book with a difference.

For a start, it is aimed specifically at Baby Boomers, those born with an apparent cherry on everything: A free education, plenty of decent jobs to chose from, jobs with sick and holiday pay as standard – possibly with a final salary pension built in to boot? You afford to buy a house, but you now find yourself asset rich but cash poor?

It’s author Tim Drake outlines his experience as a member of this special group and what happens when the cherry shrivels in the form of redundancy, age discrimination and the loss of confidence that brings.

It is a guide for those Baby Boomers who still have the energy and enthusiasm to contribute to society and who are seeking more adventures. Read Tim’s take on it all!


generation cherry


It fits in with Julia’s approach to life. It recognises that we are all twenty years younger than our parents or grandparents were at our age. 70 really is the new 50 – or for many of us the new 45!

The title refers to many of us so-called Baby Boomers being the generation who had a cherry on everything – plenty of jobs, affordable houses, work pensions, grants not fees for university, and the Stones and the Beatles in their pomp!

For some, the cherry has shrivelled. But there are steps you can take to get a second bite of a re-juiced cherry.


Second bite

I had a head start on learning new tricks to get my teeth into the cherry. I lost my company – which had been very successful – in the recession of 1992. I had young kids to support, so I couldn’t sit around feeling sorry or myself. And as anyone who has had their own business will tell you, there is no going back to work for someone else once you have tasted freedom and autonomy.

I ducked and dived, and lived the gig economy before anyone had thought of the term. And I loved it.

I’ve put a lot of what I have learnt over the last quarter century into Generation Cherry.


Enlightened thrift

The first thing is to embrace what I call Enlightened Thrift. This is about getting back to the post-war years when everyone was hard up, but happy with it. The fact is that everything that is worthwhile has no financial value – family, friendship, love, caring, humour, walking, music; skills; self respect, good relationships, kindness. Hang onto that, and also get rid of stuff – exit the bling bubble. Recognise you have choices – it reduces fear, and builds self-confidence.


Four Autonomies

Then build your feeling of being in control by adopting the Four Autonomies. Autonomy means you are in control. Nobody else.

The first is Earning. Not necessarily getting a job, but having work of some kind. It needn’t be full time – just something that brings in some money, and keeps you plugged into society. You’ve skin in the game. You’re not a retired spectator. You know what you are talking about.

The second is Learning – so you are still growing, rather than shrivelling. The third is Giving – incredibly psychologically rewarding. And the fourth is Re-Charging. Keeping fit mentally and physically.


Put it together, and in Julia’s words, you’ll find a lot of good in every day.


Are you part of Generation Cherry? Are you taking that second bite?

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