Jingles, ditties & persuasion!
You push a little button & make hot chocolate,
You push a little button & make some tea,
The world’s gone mad just pushing little buttons
But what about you & me?
You push a little button to make a motor car,
You push a little button to watch TV
Night & day we’re pushing little buttons
But what about you & me?
Now, own up! How far into reading the above had you got before you started to sing or it was at least in your ‘singing brain? For me, once I hear this ditty, it’s with me for a while. It got me thinking about TV trailers & adverts & how successful they are in capturing our consciousness to either go & buy or in the case of the rhyme above, to change our habits. Advertising was always something that the ‘commercial’ channels engaged in. Not the sort of thing that the BBC would ever consider.
However, since the competition has increased a hundred fold (well in quantity at least!) even the BEEB advertises programmes & some merchandise connected with them. I do wonder though if the trailers don’t go on too long & contain too much information! Sometimes you don’t really need to watch the programme! In the case of my OH, it is a good way to make sure he DOES NOT watch as he pronounces ‘That’ll be rubbish!’
So, the purpose of this post is to throw down a challenge to get you to think about adverts & trailers around at the moment. Do they work? Do you buy the product?
I’m not going to be nasty & restrict you to those you like & those you hate. (did you know there is a monthly journal that publishes the list of the most hated ads!). I’m not going to make it an individualised meme! If you’re reading this, have a go!
Here are a few of mine
Definitely turn over channel ads:
- Dulcoease – have you ever discussed your toilet habits with friends?!
- Thomson Holidays with the Rednaps
- Halifax – both the Hand & the new ISA ISA baby!
Really annoying ads:
- ‘We buy any car .com’ mainly for the song again & the speed of the whole thing.
- Go compare – Can’t see the connection with Opera!
- Direct Line – I’m a Stephen Fry fan
- Compare the market –really like merkats –Simples!
Very favourite ad:
- Cow & Gate ad. The laughs are truly wonderful. You can’t watch it without laughing but does it make you mums with young children buy it?
So, what gets YOU going when you’re watching? Does it affect whether you buy the product? Do you watch the programme?
For those of you who may be interested:
* the ‘You Press A little Button’ song was written by Tony Hatch & is sung by his sister Ninnette
* The Top 100 ads of all time can be seen here
If you enjoy it here, could you vote for me at the MADS Award please!!